Customer Acquisition: Like Herding Cats in Central Park
Let’s get something straight. Customer acquisition isn’t a strategy. It’s a street fight. It’s messy, unpredictable, and almost never goes a
Scott Ellis
Apr 7, 20253 min read
The Unlikely Genius of Kermit the Frog as Creative Director
I used to think “creative director” meant black turtlenecks, aloof stares, and brilliant ideas scribbled on napkins. Then I realized Kermit
Scott Ellis
Apr 3, 202510 min read
Farming Taught Me More About UX Than Design School Ever Did
I’ve spent 30+ years in tech. I’ve built apps, intranets, brand systems, and workflows for Fortune 100s and nonprofits alike. But nothing ta
Scott Ellis
Apr 2, 20252 min read
Is the SharePoint Consultant Dead? Long Live the SharePoint Consultant.
The SharePoint consultant is not dead—far from it. But the landscape is changing. With SharePoint’s rapid evolution, ...
Scott Ellis
Mar 18, 20255 min read
Unlocking Creativity and Collaboration: A Day of Discovery in Woodburn Oregon
This past weekend, the Digital MacGyver design team ventured into the vibrant heart of McMinnville, Oregon. Our mission? To immerse ourselve
Scott Ellis
Mar 16, 20252 min read
The Brigade System and Why Your Product Team Needs One
Your product team needs a brigade system. Without it, you are running a kitchen where everyone is making their own dish, at their own pace,
Scott Ellis
Mar 13, 20254 min read