Brand Systems for Microsoft 365 and Copilot
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Pro Services® · Brand Systems
Brand systems that work where work happens.
I design the living brand system inside Microsoft 365. Brand Center. Official Copilot Brand kits. Organizational templates. Request workflows. Yearly brand reviews. Then I work with you to product-design the SharePoint and Power Platform surfaces that have to carry the brand every day.
Built for marketing, digital workplace, and Microsoft partners who are done with brand books nobody uses.
01 · The problem
Your brand exists. It just does not run.
Most organizations have a PDF, a forgotten asset folder, and a SharePoint site that looks like 2019. Then Copilot starts generating decks. Site owners start inventing themes. Power Apps ship with default purple. The brand does not fail in a workshop. It fails in the tools.
Microsoft now gives you the plumbing: SharePoint Brand Center, official Brand kits, Organization Asset Libraries, brand manager policy. Plumbing is not a system. A system is strategy, assets, templates Copilot can learn from, workflows people will actually use, and product design on the surfaces employees live in.
Rogue output
Copilot and PowerPoint invent a version of the brand that is close enough to be embarrassing.
Orphan assets
Logos, fonts, and templates live in five places. Nobody knows which one is current.
No operating model
There is no request path, no owner, no yearly review. The system decays the week after launch.
02 · The offer
One system. Four layers. Built to stay alive.
This is not a rebrand unless you need one. It is the operating system for the brand you already have, wired into Microsoft 365, then applied to the products your people use.
Design the system. Wire it into Brand Center and Brand kits. Govern it. Productize it.
03 · Fit
Built for teams who already live in Microsoft 365.
You are a fit if
You have Copilot, or you are rolling it out, and the decks already look off
Marketing owns the brand. IT owns the tenant. Nobody owns the connection
SharePoint, Teams, and Power Platform are the actual brand surfaces
You want one official Brand kit, not 40 personal kits
You need a partner who can design and implement, not just advise
You are not a fit if
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You want a logo refresh and a 60-page brand book
You are not on Microsoft 365
You need a full-service advertising agency
You want us to run your social calendar
This is for: Brand / Marketing · Digital Workplace · Copilot owners · Microsoft partners
04 · The system
Four tiers. Buy the stack or the layer you are missing..
Tier 1 · Brand System Foundation
Price posture: Project
Timebox: 3–6 weeks typical
The brand system engineered for Microsoft surfaces, not a wall of posters.
You get
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Brand principles and narrative that can survive Copilot prompt
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Visual language: color, type, logo system, imagery, illustration, iconography
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Voice, tone, and writing rules structured for Brand kit guidelines
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Template architecture: PowerPoint masters built so Copilot learns the brand
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Asset taxonomy and naming conventions
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Brand Center and Brand kit readiness spec
Best when
The brand exists, but it was never designed to live in M365.
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Tier 2 · Brand Center + Brand Kit Implementation
Price posture: Project
Timebox: 2–4 weeks after Foundation, or standalone if the system is already strong
Turning the system into tenant configuration.
You get
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SharePoint Brand Center setup and asset libraries
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Official Brand kit created and published
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Enterprise Brand Manager policy and owner model
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Organization Asset Libraries for templates and images
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PowerPoint templates optimized for Copilot generation
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SharePoint and Viva theme packs
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Brand manager handoff and operating notes
Best when
Design is done. The tenant is not.
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Tier 3 · Brand Operations
Price posture: Project + annual review
Timebox: 2–3 weeks to stand up, then yearly cycle
The layer that stops the system from rotting.
You get
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Brand request and approval workflow in Power Automate + SharePoint or a lightweight Power App
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Intake rules for new assets, templates, and exceptions
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Ownership model and recertification cadence
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Annual Brand Review framework and facilitated review
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Training for brand managers and key creators
Best when
You launched once and watched it drift.
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Tier 4 · Product Design for Microsoft Tools
Price posture: Project or retainer
Timebox: Scoped per surface. Retainer for ongoing work.
This is the sticky layer. The brand has to look true in the products, not only in the kit.
You get
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SharePoint site templates, page systems, and component patterns
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Power Platform app and solution design that feels native to the brand
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SPFx or Teams experiences when the standard surfaces are not enough
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Copilot Studio / agent experiences that respect voice and visual rules
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Ongoing product design retainer as new surfaces appear
Best when
The kit is live and the intranet, apps, or agents still look generic.
Most clients start with Foundation + Implementation. Operations and Product Design keep the relationship honest after launch.
05 · How we sell it
Four ways in. Same standard.
Full Brand System
Tiers 1–3 as one engagement. Design, wire, govern.
Implementation only
You already have a strong system. We put it into Brand Center, Brand kits, OALs, and templates.
Product Design retainer
Monthly or quarterly. New SharePoint surfaces, Power Platform work, agent experiences.
Partner co-delivery
Microsoft consulting firms keep the client relationship. We run the brand system and product design. Clear residual or scoped co-delivery. See the Partners page.
06 · Method
The MacGyver method. Short. Visible. No theater.
01 Diagnosis
Current brand assets, Brand Center maturity, Copilot readiness, and the actual pain. We say what is broken.
02 System Design
The brand system architecture for Microsoft surfaces. Decisions get written down.
03 Build and Wire
Brand Center, Brand kits, templates, workflows. In the tenant. Not in a slide.
04 Productize
Apply the system to the priority SharePoint and Power Platform experiences.
05 Govern and Review
Owners, request path, first Annual Brand Review booked before we leave.
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Note
Every engagement leaves the internal team able to run the system. I do not build a dependency you cannot afford.
07 · Outcomes
On-brand by default.
Outcome list
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Official Brand kit published. Personal kits contained by policy.
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Copilot-generated PowerPoint that looks like you, not like a template farm.
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One source of truth for logos, fonts, colors, and templates.
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Request path that brand and IT will both use.
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SharePoint and Power Platform work that does not fight the brand.
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A yearly review that is a working session, not a retrospective of neglect.
08 · Commercial
Premium project. Recurring where it earns it.
Foundation and Implementation are scoped projects. Operations is a yearly cycle. Product Design is retainer or scoped surface work.
I price against the size of the tenant, the state of the current brand, and whether Product Design is in scope. Discovery is the first paid conversation after a short fit call.
I do not publish fake numbers on this page or give you one price then raise it later.
On the call: I give ranges once you lock them. What to expect.
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Foundation: mid five figures typical
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Implementation: lower to mid five figures
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Annual Review: fixed fee
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Product Design retainer: monthly
09 · Partners
Microsoft partners: bring us in. Keep the account.
You already sell Copilot readiness, digital workplace, and Power Platform. Brand is the layer your clients ask for after the first ugly generated deck. I design and implement the brand system. You keep the relationship, the services attach, and a clean commercial split.
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